YARD & Company

Demand Discovery


Supply takes time. Demand can start today.

We believe that everyone from neighborhood citizens to the largest institutional developers can and should approach growth and problem solving through the lens of demand discovery, a process through which the low-risk testing of ideas can lead to smart, small wins that add lasting value for places. It proves that uncovering demand (people’s wants, needs, spending power, etc) is just as important as developing supply (buildings, parks, infrastructure, etc.) to drive extraordinary development. In our work, we have seen that Demand Discovery both attracts and shapes supply, leading to a much more powerful and lasting future. We use it to engage stakeholders, inform our designs and development strategies and curate memorable experiences for end-users. It also just happens to make projects less risky in its incredible ability to positively change a negative perception or nagging worry about a place.

Selected Projects