OKC National Memorial

ACTIVATING ARRIVAL AND GUEST SERVICES DURING CONSTRUCTION, WITH HOSPITALITY AT THE CORE

During construction of Foreword, the Oklahoma City National Memorial & Museum needed a clear and welcoming interim arrival that kept people oriented without losing the tone of reflection that defines the place. Yard designed a temporary entrance experience that treats the whole approach like hospitality, reframing a construction phase as a guided, mission-forward journey from parking to galleries. The sequence links garage-to-gallery touchpoints with simple, visible wayfinding: pillar wraps and A-frames in the garage, mesh fence graphics along the construction route, a marked sidewalk entry, and a quick-build lobby that functions as a true welcome room for ticketing and retail. The path continues through a branded hallway and elevator arrival with the Memorial’s mission present in concise messages, and closes with a purposeful exit through Archives. Conversation seating and a safe window into the work on site turn waiting time into learning. The result is a connected system that reduces friction, keeps operations moving, and makes a temporary condition feel intentional, respectful, and memorable.


Services

Development | Branding | Activation


Timeframe

2025


Client

OKC National Memorial & Museum

Location


Oklahoma City, Oklahoma

PROBLEM

How do you maintain clarity, safety, and the Memorial’s mission during an 18-month construction window when the normal arrival sequence is disrupted? 

SOLUTION

Reframe the temporary entrance as a hospitality-led guest journey that guides, welcomes, and reinforces Better Conversations at every step. 

ACTION

Deliver a build-ready activation plan that connects wayfinding, branded graphics, a modular lobby, seating, and operational touchpoints from garage to Archives, then coordinate hand-off for fabrication and install. 

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