OurShop
A DATA-DRIVEN APPROACH TO REVITALIZING TO NEIGHBORHOOD COMMERCE
In 2021, OurShop was launched in Cincinnati. The pilot program, managed by the College Hill Community Urban Redevelopment Corporation, and with support from The Carol Ann and Ralph V. Haile, Jr. Foundation and the Kolar Experience Institute, is activating two vacant storefronts with five small businesses. OurShop is uniquely designed to help make smart, data-driven decisions about main street retail and placemaking in a post-COVID and tech-enriched world. As part of the six-month project we are measuring the impact of placemaking, programming and other interventions on sales. This data is helping us better understand the future of brick and mortar retail in urban neighborhoods while informing future public and private investments in entrepreneurship ecosystems and neighborhood retail strategies. The initiative is meant to inform public and private investments in entrepreneurship ecosystems, public space design, neighborhood retail strategies, and commercial district operating systems.
Services
Activation
Timeframe
2021
Client
College Hill Community Urban Redevelopment Corporation
Location
Cincinnati, Ohio
PROBLEM
How can data-driven decisions about retail and placemaking be made to revitalize neighborhood commerce, particularly in a post-COVID and tech-enriched world?
SOLUTION
Create the OurShop pilot program to address this by testing a model that provides short-term leases and support to small and minority-owned businesses in vacant spaces, with a focus on data collection and analysis.
ACTION
Make informed decisions about main street retail, ultimately fostering economic growth and community development.
