High Point, NC is the center of creativity. Known for being the furniture building capital of the world, High Point wanted to showcase that their creativity didn’t stop with just furniture. From craft brewers, artists, and musicians to even teachers, financial advisors and electricians - everyone is creative. We worked with the branding firm to develop an activation that introduced the new brand into the built environment. The activation allowed residents to paint a community-wide mural, try local beers, enter a drum circle and even allowed kids a chance to try their hand at creativity with unique building blocks. Rather than simply living in a city known for its creativity in furniture, this brand activation reminded residents that this city breeds creativity through endless opportunities in everyday life.