Bay View - Milwaukee, WI

EXPLORING DEVELOPMENT OPTIONS FOR CATALYTIC NEIGHBORHOOD SITES

The City of Milwaukee engaged the team of Yard & Company and P3 Development Group to master plan several key sites in its downtown-near neighborhood of Bay View. Community development opportunities include a large, formerly industrial site that fronts a river, open space vacant sites, and a commercial corridor with a need for street and intersection improvements. The planning and design process involved stakeholders and residents through active pop-up engagement to test and develop public space and multi- modal street concepts; model infill development; and master plan the redevelopment sites. Recommendations from this work were folded into the City’s comprehensive update to the Bay View Neighborhood Plan.


Services

Planning | Development


Timeframe

2021


Client

City of Milwaukee Department of City Development

Location


Milwaukee, Wisconsin

PROBLEM

How can a quickly-developing neighborhood adjacent to downtown shape market pressures to deliver sustainable and human-scaled impact?

SOLUTION

Use Yard’s Personality of Place process to establish the meeting point between a community’s needs and likely development performance requirements for numerous key sites and establish the shared infrastructure needed to support it all.

ACTION

Assist the City in preparing developer RFQ for most prominent site.

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